The good crisis

October 26, 2016 15:46

Akhilesh Yadav came to power in 2012 after having led a successful campaign that was aimed primarily at transforming the image of an ageing party unable to control its criminal reputation.

The overhaul of the party's image and the projection of a youthful leader were conceived as a means to shed the garb of "goonda raj' and as a strategy to reach out to a larger base of voters, beyond the traditional vote banks and the party's local patronage networks. Read more

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