Airtel among top firms pulled for misleading ads in June
October 17, 2016  21:51
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Advertising watchdog ASCI has pulled up several companies, including Bharti Airtel, Tata Teleservices, Mahindra & Mahindra and Himalaya, for misleading advertisements in June.

During the month, the Customer Complaints Council of Advertising Standard Council of India upheld complaints against 134 misleading advertisements out of 183, which also included those of Glaxosmithkline Consumer Healthcare, Gillette and Hindustan Unilever. 

Out of 134 complaints those were upheld, 44 each belonged to the healthcare and education category, followed by 24 in the food and beverages category and 8 in personal care. 

The ad regulator has found that claims of leading telecom services provider Bharti Airtel as the 'best network' as "incorrect and is misleading by implication" as it connotes many parameters associated with the performance for which different service providers have to compared. 

"'Transparency' of communication providing input for improvement does not necessarily make any network the best," said ASCI in its order.
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