Remembering Anand Halve

November 24, 2016 15:53

Anand Halve, considered by many to be the father of brand planning, passed away on November 23, leaving the advertising industry in a state of shock.

Paying tribute to him, Akansha Mihir Mota writes in bestofmediainfo.com that Halve 'was a rare breed in the profession of advertising and marketing. If put together in a statement, knowledge, intelligence and talent when combined with humility and likeability results in harnessing people around an idea and making it work is what defines Halve.'

Read what giants of the advertising industry have to say about Halve, here.

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