AIR launches app for Persian service as Modi visits Iran

May 21, 2016 17:27

The Persian service of All India Radio's External Services Division is launching a multimedia website and mobile app to coincide with Prime Minister Narendra Modi's visit to Iran which begins tomorrow.

AIR is also starting a WhatsApp-based listeners' response forum for its Persian service where listeners from Iran can directly interact.

AIR has been broadcasting to Iran in Persian language since 1941 and it is one of the oldest services in which external broadcast is done.

The Persian service of late has been facing competition from other broadcasters like BBC, China Radio International, Radio Pakistan, etc which have started Internet and mobile-based services for Iran as the younger generation prefer listening to radio broadcast on Internet and mobile apps, an official statement said here.

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