How Twitter helped create Brand Modi

March 07, 2016 11:35

A recent study by researchers at University of Michigan, published in the Economic and Political Weekly, provides insights into how Prime Minister Narendra Modi's online image was constructed and evolved over time. By analysing data from @narendramodi Twitter handle '" official account of Modi '" researchers found that a combination of carefully crafted tweets and strategic followbacks to other Twitter accounts helped Modi build a powerful online brand.

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