Coming soon: Learn how to win elections the Prashant Kishor way

March 03, 2016 17:18

Prashant Kishor, a key strategist in the landslide victories of Narendra Modi and Nitish Kumar, dissects what influences Indian voters today, their aspirations and what they now demand of their leaders in his debut book. How India votes has always been a mystery and Kishor book talks elections are now fought and how to win and lose them.

To be published by Juggernaut Books by the end of the year, "The Election Game" will be co-authored by journalist

Sankarshan Thakur.

"Writing is a new world for me, but I am hoping this foray into the world of books will be a step towards widening the conversation with the emerging new electorate, especially the youth and professionals, about the essential rites of our democracy: elections," says Kishor.

He says he is excited to be working with the man who leads the field in transforming the way elections are now plotted and fought.

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