Amul offers Rs 1 crore sponsorship to IOA for Rio Olympics
June 29, 2016  16:34
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Dairy major Amul on Wednesday announced that they would sponsor the Indian contingent to the Rio 2016 Olympic Games, to be held in August.

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells its product under the brand Amul, will pay Rs 1 crore to the Indian Olympic Association (IOA) for the sponsorship.

The agreement for the official sponsorship of the Indian contingent in 2016 Olympic games, was signed by IOA Secretary General Rajeev Mehta and GCMMF Managing Director R S Sodhi.

"Amul is committed to strengthening the Olympic movement in India and encourage young generation from all over the country to take up sports,' Sodhi told reporters.Asked about the sponsorship amount, Mehta said, "Amul will pay Rs 1 crore for the sponsorship."

Explaining the reason behind this association, Sodhi said there is a synergy between Amul and athletes as milk is nature's original energy drink and plays a pivotal role in building the physical and mental strength of the athletes.

Sodhi added in the last edition of 2012 London Olympics games also, Amul had sponsored the Indian contingent.

Amul will launch a series of advertising campaigns for milk and various dairy products to promote this association in the coming months.Rio Olympics will play host to the largest Indian contingent ever, with more than 100 sports persons taking part in the event.

Image: The Amul ad on the controversy over Salman Khan's appointment as the goodwill ambassador of the Indian team for Rio Olympics 2016.
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