Amitabh to be face of city compost campaign of Swachh Bharat mission
July 15, 2016  18:39
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Megastar Amitabh Bachchan to be face of 'city compost' campaign of 'Swachh Bharat Mission'.

Bachchan will be the face and voice of the campaign to promote a specific component of the mission, sale of city compost for fertilizers to help reduce the amount of waste going to landfills.

The urban development ministry on June 20 wrote to Bachchan, thanking him for being "one of the mostproactive ambassadors" of Swachh Bharat Abhiyan and saying, "We would be grateful if you would agree to be the face of these promotions for city compost, lending your voice and person for the radio ads, TV commercials and posters.
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