Amazon's Jeff Bezos on Fortune cover as Lord Vishnu irks Hindus

January 12, 2016 16:33

A Fortune magazine cover of Amazon CEO Jeff Bezos resembling Hindu god Vishnu has drawn outrage from the community in the US over "trivialisation of their venerated deity'.

The January issue of the magazine's international edition features a story about Amazon's expansion in India. The cover piece, titled 'Amazon Invades India', talks about how Bezos "aims to conquer the next trillion-dollar market'. An illustration of the Amazon CEO striking a customary form of Vishnu can be seen on the cover.

"Lord Vishnu is a highly revered major deity in Hinduism meant to be worshipped in temples or home shrines and not to be used indecorously or thrown around loosely in reimagined versions for dramatic effects," Nevada-based Hindu statesman Rajan Zed wrote in a statement

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