Amitabh Bachchan replaces Aamir Khan as the new brand ambassador of Incredible India, reports ABP.

A controversy surrounding actor Aamir Khan erupted on Wednesday after a section of media reported that the Centre had removed him as the brand ambassador of the Incredible India campaign under Tourism Ministry.

Comments on Twitter were fueled by speculation that the move was in response to the actors remarks on growing intolerance during the Ramnath Goenka Excellence in Journalism Award function last November.

However, clarifying his ministrys stand, MoS, Tourism, Mahesh Sharma said that it was purely a contractual matter with advertising agency McCann Worldgroup. The Rs 2.96-crore contract with the agency, which featured Khan in a film for the ministry, recently ended.

Aamir Khan told NDTV that he respects the government's decision to discontinue his services.