Reliance returns to movies with Askhay Kumar's Rustam
February 04, 2016 13:09
Akshay Kumar-starring period drama, Rustam, directed by Tinu Suresh Desai is set to be the first movie produced by Plan C Studios, a joint venture between Reliance Entertainment and Shital Bhatia's Friday Filmworks.
The 50:50 joint venture marks the further return of Reliance, the Indian conglomerate that has backed Steven Spielberg, into Indian film-making.
The company, once poised to be India's largest movie enterprise, sold off its cinemas, post-production businesses and its TV joint ventures.
It also scaled back its Indian movie activities, only to plunge back in again in a manner designed to better share risk.
In March, last year it joined as a partner in Phantom Films, a production house backed by filmmakers Anurag Kashyap, Vikas Bahl, Vikramaditya Motwane and Madhu Mantena. That venture is managed by Phantom. Read more
The 50:50 joint venture marks the further return of Reliance, the Indian conglomerate that has backed Steven Spielberg, into Indian film-making.
The company, once poised to be India's largest movie enterprise, sold off its cinemas, post-production businesses and its TV joint ventures.
It also scaled back its Indian movie activities, only to plunge back in again in a manner designed to better share risk.
In March, last year it joined as a partner in Phantom Films, a production house backed by filmmakers Anurag Kashyap, Vikas Bahl, Vikramaditya Motwane and Madhu Mantena. That venture is managed by Phantom. Read more