Ola pulls down controversial ad after outrage on social media

April 23, 2016 15:44

Ola, which is facing intense competition from its global rival Uber and attempts to restrict its business from several state governments, now has to deal with an angry mob of users online who are expressing disgust over the brands blatantly sexist advertisement.

In an ad titled 'Too expensive to take GF out on a date?' uploaded on YouTube, Ola tries to bolster the fact that its newly introduced Micro service is so cheap, that the hole it burns in your pocket (assuming that youre an unmarried male) is negligible in comparison to the sinkhole your girlfriend creates.

Meri girlfriend chalti hai Rs 525 per km, but Ola Micro chalti hai sirf Rs 6 per km, says the protagonist of the advert, somehow suggesting that Olas cheap rates restore the balance in this twisted universe. This blatant use of sexism has now drawn the ire of hundreds of users whove taken to Twitter to protest Olas distaste.

Ola has since taken down the video from its YouTube channel.

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