In the Juggernaut Books blog, there's a post from December that leads with a collage of their 'Blockbuster authors.' Among them are Nobel Prize for Literature winner Svetlana Alexievic, historian William Dalrymple and writer Arundhati Roy. And actor Sunny Leone, who has authored a book of erotic fiction which will be among the publishing house's initial offerings.
It is not only proof of the growing value of Leone's brand that a newly launched publishing house is expecting to cash in on. It is also testimony to a certain respectability that is attached to her name today. The adult entertainer-turned-Bollywood actor is now a symbol of a liberated woman, an assault on the double standards of the great Indian morality. Juggernaut's website describes her as someone who stands for, "glamour, sex appeal and girl power' and "the epitome of a strong woman who is unapologetic about decisions she has taken and choices that she has made in life.' Read more