Julia Roberts to be the face for India's yoga campaign?
April 20, 2016  13:10
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Bearded men have done their bit. Now India's tourism ministry is banking on a Pretty Woman.


Sources in the Union government said the ministry was planning a global advertisement drive to promote India as the land of yoga with Hollywood star Julia Roberts as the face of the campaign, reports The Telegraph.


The Pretty Woman star has been associated with yoga for several years and is likely to be approached for the campaign, a senior official told The Telegraph.


"The plan has to be approved by tourism minister Mahesh Sharma and the Prime Minister's Office before we approach the actress, but having an international face recognised for practicing yoga is crucial for the success of the campaign.


"Roberts, the official said, often speaks about how yoga has helped her cope with stress. "This has helped promote yoga in the West. The actress is also an Indophile and keeps coming to the country incognito."
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