The New York Times reports: The Obama administration is revamping its effort to counter the Islamic States propaganda machine, acknowledging that the terrorist group has been far more effective in attracting new recruits.

At the heart of the plan is expanding a tiny State Department agency, the Center for Strategic Counterterrorism Communications, to harness all the existing attempts at countermessaging by much larger federal departments, including the Pentagon, Homeland Security and intelligence agencies.

With the Islamic State and its supporters producing as many as 90,000 tweets and other social media responses every day, American officials acknowledge they have a tough job ahead to blunt the groups digital momentum.

Read the complete report here