Baba Ramdev gifts his atta noodles to BJP MPs

December 04, 2015 13:16

Innovative marketing strategy from Baba Ramdev. The yoga guru has been sending cartons of his Patanjali Atta noodles to every single BJP MP in New Delhi and office bearers of the party as well.
The BJP wants to popularise the "desi Maggi" noodles and there is no better way than tasting if first.

The instant noodles brand was in the news immediately after the launch in November because it had not obtained mandatory product approvals from the Food Safety and Regulatory Authority of India.

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