Prime Minister Narendra Modi today asked banks and industrial houses to nudge their employees to give up subsidised LPG, saying if one crore people surrender it, an equal number of poor families would get the benefit of this clean energy.

Modi had recently launched 'Give It Up' campaign, asking well-off people to surrender their LPG subsidy.

Addressing the 80th anniversary of the Reserve Bank, he said so far about two lakh consumers have joined the initiative.

There are about 15.3 crore LPG consumers in the country. "I believe that our banks should take all their employees in confidence. Every bank should resolve that their employees would give up the subsidy. All industrial houses should decide that their employees would give up subsidy," Modi said.

The Prime Minister said that the government's intention behind the campaign is not to add to its coffers by saving on subsidy bill, but to provide LPG cylinders, a clean energy, to poor households who use firewood for cooking.

"Give up voluntarily. If one crore people give up this gas cylinder subsidy... one crore poor families who burn firewood, which leads to deforestation, carbon emission (and) their children grow up in smoke... The cylinder (subsidy) you give up should reach to the house of that poor," he said.