Media reaping profits from Internet: study
September 17, 2014 02:39
The Internet is no longer draining profits from media and entertainment companies, which have learned to make online services pay, a new study shows.
The study by Ernst & Young released yesterday found that media and entertainment companies "are continuing to increase their lead as one of the most profitable industries" with profit margins of around 28 per cent.
The study covers a variety of segments in media and entertainment, including cable TV operators, interactive media, music, broadcast television and even publishing -- an area which lags behind other segments but remains profitable.
"We are seeing that digital is very much driving profits now, instead of disrupting it," said Ernst & Young's John Nendick.
"Companies are figuring out how to monetize the migration of consumers to a variety of digital platforms, and this insatiable demand for content is fueling growth throughout the industry."
Media and entertainment firms have increased profit margins in every year since 2010, according the study.
Cable TV had the highest profit margins in the industry at 41 per cent, followed by cable networks (37 per cent), interactive media (36 per cent), electronic games (29 per cent), conglomerates (26 per cent) satellite television (26 per cent), publishing and information services (21 per cent) television broadcasting (19 per cent), film and television production (12 per cent) and music (11 per cent).
The study also found that interactive media saw profits grow at the fastest pace, while publishing had the slowest profit growth.
The interactive media segment, which includes firms such as Google, Netflix and Facebook, has seen profits climb at a 19 per cent pace, while the publishing segment, which includes the New York Times Co. and Gannett, has been growing at just one per cent.
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