Provocative ads to revive Parsis' numbers

November 11, 2014 16:22

"Good advertising has to offend someone to work," said Sam Balsara, chairman and managing director of Madison World, at an event to elaborate on Jiyo Parsi, a Rs 10-crore scheme, funded by the ministry of minority affairs, to increase the Parsis' dwindling population.

A series of ads, designed by Madison, will be released under the scheme, which has a two-pronged approach of creating awareness and providing fertility treatments. The print ads, meant for Parsi publications, range from the self-deprecating to the politically incorrect. Read

« Back to LIVE

TOP STORIES

'The Songs Have Already Become A Craze'

'When it was confirmed that I would do the song, Manishaji walked up to me and asked, "Please Vijayshree, tell me how are you planning to do the song. Give me a rough idea so that I am mentally prepared".'

Mumbai Indians refuses to rest Bumrah

Mumbai Indians have no plans to rest ace India pacer Jasprit Bumrah ahead of the T20 World Cup

Waiting for...: US on India's probe into Pannun murder plot

The United States is waiting to see the results of the Indian investigations on the murder allegations.

Modi hails EC for 'violence-free' LS polls in first 2 phases

Modi also said the way the Indian elections are being conducted could be a learning process for other democracies.

Has Joe Biden Lost Interest In India?

Had it not been for the slow but sure emergence of China as a threat to the western order, would India have been accepted as a near-equal partner by individual western nations, jointly and severally, questions N Sathiya Moorthy.