From right inside Modi's hectic campaign
May 19, 2014  11:55
The spectacular victory of the Bharatiya Janata Party in the general elections of 2014 is something political analysts will discuss for years to come. It was a watershed election that saw a paradigm shift in campaigning.

The changes included a presidential style campaign, innovative use of digital technology and social media, and the active involvement of citizens in roles that were formerly the domain of party workers. Read more
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