News channels hike ad rates 20 times for poll verdict

May 15, 2014 11:48

Anticipating record viewership on May 16, the day the 2014 Lok Sabha poll results are to be declared, popular news channels have jacked up their advertising rates.

For a 10-second slot, rates have shot up from around Rs 10,000 to up to Rs 2 lakh. So far this year, when it comes to ad rates, IPL 7 has hogged the limelight with advertisers coughing up nearly Rs 5 lakh for a 10-second slot on television. The judgment day of Indian politics comes a close second. Read

Follow latest updates on elections on Twitter: @RediffElections

« Back to LIVE

TOP STORIES

'South se saaf, north se half': Pilot's prediction for BJP

The saffron party had realised after the first phase of the elections that it was "on the backfoot," Pilot said.

What my son has done is...: Mother of K'taka murder accused

'My son did tell me about Neha and that he was in love with her and they wanted to get married. But I had suggested that he first focus on his career'

Vinesh secures women's 50kg Paris Olympics quota for India

Vinesh Phogat locked Paris Olympics quota in the women's 50kg category, reaching the final at the Asian Olympic Qualifier without conceding a single point.

Narine, probably the greatest bowler in IPL history: Gambhir

KKR mentor Gautam Gambhir rates Sunil Narine as one the greatest bowler in the history of IPL.

I am a proud Sanghi: JNU VC

'I think I have a better DNA than the Left'