Insurance firm sorry after buying keyword Malaysia Airlines on Google

July 18, 2014 10:37

An insurance firm has apologised for buying the keyword Malaysia Airlines on Google Adwords and running an ad saying 'Is MH17 Malaysian Airlines tragedy a sign to consider life insurance'? following this morning's disaster.

The ads for Victoria-based Lisa Group appeared above stories of the tragedy '" in which 298 people died, including 27 Australians, when people searched for the term Malaysia Airlines.

The ads appeared on searches of Malaysian Airlines, indicating Google Adwords had been bought with the aim of driving traffic to the Lisa Group site. Read more

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