The #NaMo wave has yet to translate into effective governance

July 02, 2014 14:57

Author and eminent scholar Dan Hahn described successful political communication as something where "some will be attracted to what is said, to the position taken by the orator. Others will be impressed by the orator's crafting of the speech '" the organisation, the word choice, or the how the language is combined."

He might as well have been describing the #NaMo campaign, where the combination of a message of hope, soft ideology and communication craftsmanship has attracted a substantial number of voters within and outside BJP's traditional vote bank.

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