AICC's covert advt operation runs into toruble

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January 27, 2014 16:35

A correspondent reports from Delhi: The campaign of the AICC's media cell has been caught on a wrong foot.

Many regional dailies were paid cash, not issued cheques, to carry those advertisements.

Some of them even turned down the cash payment for the advertisements.

The technique adopted by the AICC's media cell was unique.

The advertisement managers of these regional dailies were called to undisclosed places to collect their payment.

In fact, some dailies like Sakshi Telugu have decided to carry a story on the AICC's media policy.

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