Modi's chai pe charcha begins in Ahmedabad

February 12, 2014 18:17

Narendra Modi's chai pe charcha event has begun. In an unique poll campaign, Modi, who used to work at a tea stall before his political career took off, will be addressing people from a tea stall in Ahmedabad. The tea stalls have been equipped with TV sets and his speech will be relayed at 1000 tea stalls in 200 cities.

Ambitious and innovative that may be, but as Rediff.com's Prasanna D Zore discovers in Ahmedabad, few are even aware of the campaign. Read

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