Indias latte lift: How coffee chains help social mobility

February 11, 2014 14:27

Upscale coffee shops and restaurants that have sprung up throughout India in recent years are providing a chance for youth from lower middle-income groups to become more socially mobile, according to a recent study.

Being a server has long been regarded as a job for the lower classes in India; meant predominantly for someone without an education.

But work in coffee chains such as America's Starbucks and UK's Costa Coffee, which have set up shop in India over the last decade, pays well, provides respectability, and chances for promotion. It is fast becoming the preserve of educated but less well-off young Indians. Read more

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