Surge in donations after AAP muffler man campaign

December 01, 2014 15:03

Despite being mocked by many, including the Opposition parties, the 'Muffler Man' campaign initiated by the Aam Aadmi Party volunteers on social media has resulted in rise in online donations for the party. The campaign, which was inspired by former Delhi chief minister Arvind Kejriwal's appearance with his trademark muffler has been trending on Twitter for several days now.

Party workers said the idea of Muffler Man initially came from a volunteer in Mumbai. "#mufflerman is trending in top three since last 11 days. The expression Muffler Man was used 3 lakh times on Twitter in three days. The purpose is to take the campaign to the people and we are succeeding in it," an AAP volunteer said.

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