The power of words

April 22, 2014 12:38

Elections always throw up inventive rhetoric, catchy one-liners, barbs, and taunts. These are amplified even more when social media rule the roost among the young and trendy in particular.

Nonetheless, it is disheartening that in a country that otherwise takes pride in its rich traditions, great love for poetry and elevating metaphors in almost every regional language, in the run-up to the 2014 Lok Sabha election the campaign styles of the two major political players at the national level have largely smacked of clichd and stereotyped labels. Read more

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