Microsoft takes on Apple's Siri, launches 'Cortana'

April 03, 2014 03:33

Microsoft today took on the challenge posed by Apple's Siri and Google Now by announcing its own voice assistant called Cortana for Windows phones.

Announcing the launch of Cortana, Joe Belfiore, corporate vice president and manager for Windows Phone Programme Management at Microsoft, described the voice assistance as "world's first truly personal digital assistant".

"We were inspired by the popular character from Halo who served as a brilliant AI and a deeply personal digital assistant to Master Chief...so we called her Cortana," Belfiore said at a Microsoft developer's conference 'Build2014'.

Cortana builds on the relationship that one can trust and gets better over time by asking questions based on the user's behaviour, he said.

"She detects and monitors the stuff you care about, looks out for you throughout the day and helps filter out the noise so you can focus on what matters to you," Belfiore told the annual conference being attended by some 5,000 developer's from across the globe.

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