Amazon launches new device for streaming video
April 03, 2014  03:25
Amazon today unveiled a new media streaming device, ramping up its challenge for the living room against rivals such as Netflix. 

The Amazon Fire TV device, which fits in one's hand and connects to television sets, aims to boost the US online giant's efforts to capture viewers for its Prime Video service. 

"It's a tiny box with huge specs," said Amazon Kindle vice president Peter Larsen at a New York event unveiling the device.

The box along with a remote control device also allows users to listen to music or to play games with a separate controller device. 

Larsen said that existing devices "make streaming today too frustrating" and that Fire TV would simplify the experience.

One of the features highlighted by Amazon is voice search, allowing consumers to avoid the tedious task of searching for films or videos by punching letters into a remote control device.
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