Live! Veggie Mukesh Ambani enters chicken fastfood biz

October 23, 2013 13:37

Mukesh Ambani-controlled Reliance Industries plans to run an exclusive chicken restaurant chain in India in partnership with a UK-based company as he seeks a bite of the quick service restaurant (QSR) pie, which is pegged to grow at 30% per annum.

Given that Ambani is a strict vegetarian, it is a clear sign that business decisions can be separated from an individual's dietary and lifestyle choices.

The chain, to be called 'Chicken came First' will directly compete with KFC (Kentucky Fried Chicken), the world's most popular chicken restaurant chain. -- TOI

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