The BCCI today awarded the title sponsorship for all international series and the domestic tournaments in India for the year 2013-14 to Star Private Ltd. and ESPN at the base price of Rs 2 crore per fixture, considerably low compared to their previous deal with Airtel.

"The Marketing Committee of the BCCI met at the Cricket Centre, Mumbai, earlier today, to receive the bids made for Title Sponsorship of International Series and Domestic Tournaments to be played in India in the 2013-14 season," BCCI Secretary Sanjay Patel said in a statement.

"The Marketing Committee has awarded the Title Sponsorship Rights for all series to be played in India in the 2013-14 season to Star India Pvt. Ltd and ESPN Software India Pvt. Ltd, at a fee of Rs 2 crore per international match," he added.

Patel said bidders had the option of "bidding for either the series between India and Australia, or the series between India and the West Indies, or both."

There are two international series currently scheduled during the period -- the seven-match ODI series and a T20 game between India and Australia, followed by two Tests and three ODIs against the West Indies.