1.6 billion people on social networks: study

November 20, 2013 04:22

An estimated 1.61 billion people, more than one in five globally, will log in to social networking sites at least monthly this year, the research firm eMarketer has said.

The study said the number was up 14.2 per cent from a year ago and growth will push that number up to 2.33 billion by 2017.

The highest penetration of social network users, according to eMarketer, is in the Netherlands, at 63.5 per cent. Norway was second at 63.3 per cent, followed by Sweden (56.4 per cent), South Korea (54.4 per cent), Denmark (53.3 per cent), the United States (51.7 per cent) and Finland (51.3 per cent).

A majority of residents were also on social networks in Canada (51.2 per cent) and Britain (50.2 per cent, according to the report based on data from research firms, government agencies, media outlets and company reports.

The 1.61 billion figure represented 22 per cent of the world's estimated population, the survey said yesterday.

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