Spot fixing scandal WON'T impact brand IPL: Advertisers

May 20, 2013 18:21

With fresh details of alleged spot fixing hitting headlines almost everyday, advertisers and sponsors of the IPL hope the scandal would not affect viewership of the tournament and impact its brand value. Multi Screen Media (MSM), official broadcaster of the T20 format, said fixing of matches by players of a particular team would not impact the brand value and viewership of IPL matches.

MSM President-Network Sales Rohit Gupta said IPL is now a big brand, which would not be impacted by the spot fixing incident for too long. "It is only three players who have been caught. There are 300 other players who are playing, so we do not believe this spot fixing is going on in all the matches. This will not have any impact on viewership as was vindicated by the turn out of people at the stadium," said Gupta.

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