Insurer cashes in on Telegram's demise

July 14, 2013 12:51

As the nation bids farewell to the 163 year old telegram, Birla Sun Life Insurance sought to cash in on the occasion.

The insurance firm sent out 4,150 telegrams to its customers, stating: "The telegram retires today. With no plan for future. Do you have a plan for your future? Retirement Solutions, Birla Sun Life Insurance"

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