Nike's bullet ad with Pistorius backfires

February 15, 2013 16:01

Tiger Woods' personal life went off the rails. Lance Armstrong's sporting image crashed in drugs. Both were sponsored by Nike in multi-million dollar deals.Now Nike is being reminded again that pinning your company reputation on star names is a risky business.

This time it's Oscar Pistorius whose life has moved from sports headlines to the news pages to cause headaches at Nike headquarters. Read

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