Advertising on rotis at Kumbh: Lifebuoy se haath dhoya kya?

February 08, 2013 15:50

At Kumbh Mela, the largest congregation on earth where all big marketers are vying to sell their wares and boost their brands, one promotion that stands out is Hindustan Unilever's 'Roti Reminder' for its Lifebuoy soap brand. Read the Roti Reminder report on the Economic Times.

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