Facebook adds video ads to News Feed

December 18, 2013 00:36

Facebook today began serving up video ads that pop up and play when users check their news feeds.

The leading online social network said it is testing the new advertising technique this week with a clip teasing the new film "Divergent".

"Since September, we've been testing a way to make videos more engaging on Facebook, and as a result we've seen views, likes, shares and comments increase more than 10 percent," the California-based firm said in a blog post.

"We're beginning to test a similar video viewing format for advertisers."

Video ads will play on mobile devices as well as when people visit Facebook from laptop or desktop computers.

On smartphones or tablets, video ads will be pre-loaded in the background when in range of wireless hotspots to avoid the rich downloads eating into users telecom service data allowances, according to Facebook.

"Videos will begin to play as they appear onscreen -- without sound -- similar to how they behave when shared by friends or verified pages," Facebook said.

"If you don't want to watch the video, you can simply scroll or swipe past it."

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