Doordarshan to e-auction film slots on its national channel
December 15, 2013 11:38
Doordarshan has decided to e-auction the slots for movies shown on its national channel to increase its revenues and also improve the quality of films shown to its viewers.
Explaining the process, an official said under the new policy, individuals or companies holding legitimate rights to broadcast films on the Doordarshan network will have to produce evidence to qualify as bidders.
The reserve price for the slot will be fixed by taking the average revenue of 52 running weeks.
"After the reserve price is fixed, the market forces will ensure that the best price is obtained for Doordarshan," the official said.
Doordarshan also expects that the quality of films will go up as every slot buyer will like to maximise his revenue and, therefore, invest higher amount of money into buying the telecast rights.
Officials said in order to give adequate time to market the commercial slots of films, the auction will be conducted at least two-four weeks before the telecast.
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