BJP goes the jingle way in Karnataka

April 24, 2013 09:25

Business Standard reports: Cornered by allegations of corruption against senior ministers of the Karnataka government just ahead of the assembly elections scheduled for May 5, Bharatiya Janata Party leaders have decided to use jingles and short films to tell their side of the story to voters.

The BJP leaders have sought help from professionals to prepare four short films for television viewers and jingles for radio listeners.

Apart from films and jingles, short video clips will also be shown to people through video projectors in residential colonies and markets.

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