Airtel's free mobile SMS app crosses 5 mn users

April 21, 2013 14:56

Bharti SoftBank's free mobile messaging app 'hike', which was launched globally in December last year, has crossed 5 million subscribers.

"The free mobile messaging app 'hike' from Bharti SoftBank (BSB), has crossed the 5 million active subscribers mark in just four months after its launch. This makes 'hike' one of the fastest growing free mobile apps globally," the company said in a statement.

Bharti SoftBank (BSB) is a joint venture between Bharti Enterprises and mobile communication and broadband services firm Softbank.

The app, which allows users to send free SMS, even to contacts who do not have 'hike' on their handsets, provides its subscribers access anywhere across Airtel's global network. Users can also share location, photos and videos with other users.

In India, 'hike' has seen a phenomenal uptake and adoption for its unique 'hike' to SMS feature that allows users to send free messages to even those friends/contacts who do not have the app on their mobile phone, it added.

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