Outrage against Splendor bike 'Iyer'

November 20, 2012 14:02

This is a story of an ad campaign cast(e) in a different mould going awry.Put it down to thin skin, the hunger for publicity or our ever-expanding republic of hurt sentiments but Hero Motocorp Ltd, the largest motorcycle manufacturer in India, finds itself defending an advertisement in which it called its popular Splendor bike 'Iyer' in Tamil Nadu.

A little known organisation from Coimbatore has lodged a complaint with the Commissioner of Police of that city, seeking action against Hero Motocorp, ad agency JWT which devised the campaign, and the newspapers that published the advertisement. Read

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