Tea vs coffee: A rivalry is brewing

May 24, 2012 14:26

Tea makers will not sit back and relax as they see more and more Indian consumers turning to coffee, their rival beverage. Instead, they are planning a marketing blitzkrieg of their own.

It's not just that coffee retailers like Costa Coffee, Caf Coffee Day and Dunkin Donuts are committed to promote a coffee-drinking culture in this tea-loving country: Numbers suggest coffee is gradually catching up with tea.

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