Microsoft weaves Facebook into Bing search

May 11, 2012 02:44

Microsoft today said that it is weaving insights from people's Facebook friends into Bing results as part of the biggest revamp of the search engine since its launched three years ago.

A new version of Bing will be rolled out in the weeks ahead and was to be widely available in the United States in early June. "Increasingly, the Web is about much more than simply finding information by navigating a topically organized graph of links," said Microsoft online services division president Qi Lu.

"We're evolving search in a way that recognizes new user paradigms like the growth of the social graph, and will empower people with the broad knowledge of the Web alongside the help of their friends." Google in January meshed posts from its social network into search results based on a similar belief that people value input from friends or others they respect.

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