Surgeons offer buy one get one free on boob job

July 16, 2012 17:41

Bizarre, but true.
Competition in cosmetic surgery has forced doctors to adopt the promotional catchphrase that's famously helped to shift everything from bags of crisps to double-glazing. Now the famous marketing mantra 'buy one, get one free' or 'BOGOF' is being used by surgeons to persuade self-conscious types to splash out on a breast operation or a nose job.

Women and daughters are among the target group, with many taking up offers such as get four implants for the price of three and getting up to 400 pounds off on the deal.

Transform, a clinic chain that provides cosmetic surgery, said that there has been a 26 per cent increase in cosmetic procedures over the course of the last 12 months.

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