Microsoft unveils new 'square' logo

August 24, 2012 11:37

US-based software giant Microsoft has launched a new corporate logo for the first time in 25 years as the firm gears up for a series of big product launches.

The new logo, which has been formed 'to express the company's diverse portfolio of products', features a square which contains four separate colored squares.

The old logo had a similar look, but the squares appeared deformed as if part of a flag waving in the wind.

Microsoft brand strategy manager Jeff Hansen said that the wave of new releases is not only a re-imagining of most popular products, but also represents a new era for Microsoft, so the logo should evolve to visually accentuate this new beginning.

"The symbol is important in a world of digital motion." News.com.au quoted Hanse as saying

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