Axe ad with headless breasts panned

August 24, 2012 18:18

A television commercial for Axe has been branded 'sexist' because the female character in the ad is depicted as a headless pair of breasts on legs.Designed to promote a men's hair product, the concept of the ad, set in an office, is based on the idea that men notice breasts first on a women, while women notice a man's hair before anything else. Read more

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