Rooh Afza, Lal salaam

August 13, 2012 15:30

It is not a cola and it is not endorsed by Shah Rukh Khan. It also lacks ready-to-drink convenience. Forty years older than independent India, it is still going strong.Rooh Afza, the scarlet-hued refresher, was founded by a drug maker called Abdul Majeed in Old Delhi in 1907. This classic summer sharbat has survived Partition, the licence raj, economic reforms, carbonated drinks and tetra-pack juices.
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