Mallya and the process of natural selection

November 21, 2011 17:22

Like many airline promoters, Vijay Mallya of Kingfisher has long cultivated a flamboyant image, from his Branson-esque facial hair, sponsorship of sports teams and collection of flash cars to his promotion of a swimwear calendar and innuendo-laden promise, replayed on in-flight videos during take-off, that he has personally selected each of the Indian airline's routinely gorgeous cabin crew.

On the Economist, how Kingfisher, a big Indian airline with an even bigger boss, fights for survival. Read

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