Sony targets Rs 2 bn from longer KBC

August 10, 2011 13:23

Sony Entertainment Television looks at more than doubling its advertising revenues from its flagship reality game show, Kaun Banega Crorepati (KBC), as the time stretches and duration expands, reports the Indian Television website.

The Hindi general entertainment television channel is expecting to reap an ad revenue of Rs 1.80 to Rs 2 billion from the fifth edition (second in Sony) of the show, according to market estimates.

This time the show will run for 14 weeks in 1 and a half hour long episodes. In the previous edition, KBC ran for seven weeks in one-hour episodes.

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